Paid search campaigns (the sponsored links you see in the search engine results) are an excellent and controllable way of bringing visitors to your site. Egghead can help you get well-targeted traffic that has a high conversion ratio (some of our campaigns have achieved 7% conversion rate).
Why Paid Search and How Does it Work?
Paid Search campaigns deliver results very quickly (often within minutes), and can be updated rapidly. They generate for Google in excess of $2 billion per QUARTER, and a lot of online marketers won't consider anything else.
They work on a bidding system, and to achieve a high placement, you need to outbid your competition.
Sounds Expensive....
It can get expensive, and what's more, if the text of the advert isn't carefully worded, or the search terms for which you wish to have your adverts displayed are chosen badly, it's easy to get a lot of costly traffic that isn't interested in what you're selling.
Fortunately, we have clever software that helps manage your costs:
- Time-of-Day Bidding - We'll make sure that your adverts are only displayed when you want them to be
- Bid Gap Surfing - Automatically exploit gaps in your competitors' bids
- Budget Control - so you never overspend
- Monitoring - see which ads are converting for you and which are just costing you money
Also, in addition to Google and Yahoo, we work with other, lower cost search engines that can bring good traffic to your site at considerably lower bids. All in all, we will save you money on your campaigns, and deliver to you targeted, easy-to-convert traffic.
Why Egghead?
As with all our activities, we don't do anything without a plan, and we never charge for plans. The plan will show you the likely Return On Investment for the campaign, so that you can make an informed decision about us. Part of our monitoring software (which is free to all Egghead customers who use us for hosting) will enable you to judge the outcome of the campaign. We can use this software to iterate your campaigns to maximise ROI.
What Next?
If you'd like us to plan a Paid Search Campaign for you (without cost or obligation), give us a call!